Thinking Of Selling Your Edmonton Area House Yourself Or Going With A Limited Service Agent?
When selling your house in Edmonton, it’s wise to explore all your options to determine the best strategy for achieving your goals. Understanding the differences between working with John, a discount agent, selling on your own, or using an iBuyer is crucial when navigating the real estate market.
| John | For Sale By Owner | Discount Brokerages | |
| Time To Sell: | Lower average days on market (under 50) | Studies show selling a home yourself adds on an average 20+ days** | It depends on how comprehensive the service is to help market and negotiate the home. |
| Typical Sales Price: | Houses sell for 13% higher prices* when working w/ a broker vs. FSBO. | 13% less* than an experienced agent is able to negotiate | It varies. Ask if the agent’s service includes full negotiation services or not. |
| Marketing Costs: | None. We pay for all marketing and do all of the marketing work. | $500 to $2,000+ in ads, yard signs, and more. | $500 to $2,000+ in ads, yard signs, and more. |
| Types Of Marketing Included: | MLS listing, a professional yard sign, featured online listings, open house and showings, and more! | None. You’ll need to purchase all of your marketing separately. | MLS with other marketing usually extra. |
| Time Commitment From You: | Very little. We want this to be as hands-off as possible for you so you can enjoy the process. | 3 to 5+ hours per week, including open houses, your own marketing, posting signs, etc. | 3 to 5+ hours per week, including open houses, marketing the house yourself, putting out signs, etc. |
| Fees / Commissions: | We offer a competitive commission structure that saves you time, money, and stress. | $100 to $1,000 for materials and FSBO website listings. | Flat fee or reduced commission for reduced services and assistance. |
| Legal / Contract / Advice: | 100% included. We handle all of the contracts, documents, setting up escrow and closing, and more. | You are responsible for all contracts, escrow, and legal details. You must ensure the closing happens correctly and legally. | Not always included and when it is it may be limited. Ask the agent what they include and will not include. |
Time to Sell
Selling with Us
Less than the local average Days On Market. Our goal is to get you not only the best sales price but also get you to the closing table as quickly as possible. This is possible because of our in-house marketing team working for you.
Discount Realtor
Depends on the level of package selected and the experience of the assigned agent.
FSBO
Depends on your ability and the time you have to negotiate.
iBuyer
Can be fast but at a heavily discounted price.
Typical Sales Price
Selling with Us
Our ultimate goal is to get the Listing Price or more. Our team is fully trained to negotiate for you. Not only do we want to get the best price but also the best possible terms.
Discount Realtor
Depends on the experience of the assigned agent; most discount realtors are new to the industry so negotiation experience could be limited.
FSBO
On average, homes sell for 26% LESS than Agent assisted home sales.
iBuyer
Typically below market value.
Marketing
Selling with Us
We go beyond just putting your property on the MLS (Multiple Listing Service). We bring maximum exposure to your property with our in-house digital marketing experts. You pay $0.
Discount Realtor
Limited
FSBO
Depends on your ability to market. At the end of the day, to get the best, most qualified buyer you have to bring as much visibility to the property as possible. This can get expensive, time-consuming, and overwhelming. And it becomes your expense out of pocket before selling the property.
iBuyer
No marketing; you’re selling directly to them.
Work done by THEM
Selling with Us
Working with options other than a fully trained staff of experienced and dedicated agents can be risky. Going with “cheaper” options can cost you more money at the end of the day. Our goal is to do it right the first time. You have the best local real estate team behind you.
Discount Realtor
Less hands-on service and support throughout your sale.
FSBO
None
iBuyer
None
Work done by YOU
Selling with Us
None
Discount Realtor
Varies. Discount realtors/brokers offer many different packages. The less expensive they are, the more you have to take on.
FSBO
100%. You’re responsible for all the work from start to finish.
iBuyer
None
Commissions/Fees
Selling with Us
No Fees. You only pay a commission when we sell your house.
Discount Realtor
Flat fee or 2%
FSBO
Most people want to sell their property FSBO to avoid fees and commissions.
iBuyer
Typically 5%
Legal Advice
Selling with Us
As licensed real estate agents, we’re held to a high standard to know the legal ins and outs of a home sale. A house sale is a legal transaction so have the best backing you up. We handle this 100% for you.
Discount Realtor
Typically handled by the assigned realtor.
FSBO
You’re responsible for the entire process and making sure everything is done legally including making sure title work is done, all taxes are paid by each party, etc. Consult with an experienced closing attorney or title company to make sure nothing is left undone.
iBuyer
None since you’re selling directly to the iBuyer.
Closing Costs
Selling with Us
Typically 3%
Discount Realtor
Typically 3%
FSBO
Typically 3%
iBuyer
Typically 1%
Time to Close
Selling with Us
We push for the fastest closing and terms.
Discount Realtor
Typically dependent on the negotiation experience of the assigned agent.
FSBO
For Sale By Owner transactions can be faster – but only if the buyer and owner already know each other.
iBuyer
7 days to 60 days
Less Hassle And More Peace Of Mind…
There are 3 important factors when it comes to choosing the best option for selling a house in North County San Diego:
- The real costs of selling a house. While you may view an agent’s commission as a necessary expense, partnering with a knowledgeable Edmonton real estate agent ensures you have an expert advocating for your best interests. Avoiding pitfalls like extended time on the market, buyer financing issues, or contract errors that could result in significant financial losses underscores the importance of having a skilled real estate agent by your side.
- Your valuable time. Consider the time and effort required to manage every aspect of selling your home. Handling tasks such as online marketing, daily showings, escrow arrangements, and more can quickly overshadow the savings of 2 or 3% on the sale price. Engaging with a seasoned real estate agent like John means entrusting all selling responsibilities to capable hands.
- The “experience factor”. Unexpected challenges during the closing process can emerge, potentially costing you substantial sums. By partnering with John, you can rest assured that any issues will be expertly managed, allowing you to avoid unnecessary stress and disruptions.
It’s crucial to recognize the value of your time and effort when contemplating selling a home in Edmonton, Alberta. Spending a minimum of 30 hours on the process equates to substantial real value, not to mention the time lost. Consider research indicating that an experienced full-service agent specializing in local Edmonton real estate can typically sell a home 20 days faster and for 13% more. These factors explain why 89% of home sellers opt to collaborate with a local real estate broker like John to facilitate the sale of their homes.
Ready to take the next step? Complete the form below, reach out to us at (780) 619-0629, or visit our Contact Page to connect with us.
A Quick Word about Listing Your Home…
Thank you for considering me to market your home in Edmonton. I understand that selling your home can be both exciting and emotional. My goal is to make the process as smooth as possible and deliver the results you desire.
My approach begins with developing a strategic pricing plan and promoting your property to a wide range of potential buyers. I will utilize the latest technologies and social media platforms. Combined with my well-established traditional networks and dedication to promptly and professionally addressing buyer inquiries, I offer the service you need to sell your home quickly and at the best possible price the market can offer.
I integrate technology into our real estate business through visual and social media channels. My comprehensive listing package includes customized virtual tours of the property, distributed across various social media platforms such as Facebook, and Instagram. This innovative marketing approach has consistently delivered exceptional results for my clients.
Whether it’s a small central bungalow, downtown condo, or new development, each property I represent benefits from a tailored and well-researched sales strategy. I emphasize the unique selling points of your home with high-quality photos, videos, and descriptive content. By showcasing what sets your property apart from others, I aim to actively promote your listing to our extensive network of contacts.
Marketing is just one aspect of my dedication to service. When you receive an offer, my decades of experience, industry reputation, and in-depth knowledge of the local market come into play. I negotiate on your behalf with confidence and always keep your best interests at heart. I maintain clear and transparent communication with you throughout the entire process.
I am excited about the opportunity to work with you and have you as my valued client in Edmonton.
Ready To Get The Process Started With John? Give Us A Call At (780) 619-0629 Or Get A FREE Home Valuation Report!
Sources:
* 2014 Profile of Home Buyers and Sellers, National Association of REALTORS®)
** Both the Northwestern and the Stanford studies mentioned in the Money section confirm just that: “The use of a broker does lead to an accelerated sale. In that respect, brokers appear to add value,” the Stanford researchers declared. The Northwestern study found that it takes on average 20 days longer to sell a house on a FSBO site versus the MLS or an agent.